Strategy and economics
We dig into the product, funnel and margins. Then define which customers and actions create real value.
FoundationWe help businesses find customers, validate hypotheses and scale what drives profit.
Email usEvery decision is driven by data, not gut feeling.
We dig into the product, funnel and margins. Then define which customers and actions create real value.
FoundationWe turn audience insights into hypotheses, produce variations quickly and keep only the messages that move the metrics.
CreativeWe manage bids, segments and budgets. We scale winners, cut weak campaigns and keep finding new paths to growth.
MediaWe connect the picture from click to revenue. You see marketing’s contribution to the business, not a pile of ad metrics.
DataWe create demand with precise offers, strong creative and systematic audience testing.
FB / IGWe capture existing intent in search and extend reach with video, display and automated campaigns.
Search / PMax / YTWe turn attention into action with native storytelling, fast iterations and creative people want to finish watching.
Video / SparkWe work in short cycles. Every week produces a new fact, hypothesis or improvement, not just a report on budget spent.
We study the numbers, product, customer and current funnel. Then find the constraints holding growth back right now.
We rank hypotheses: what we test, why it matters, how much we invest and which signal counts as a win.
We launch campaigns, monitor data quality and quickly refresh creative, audiences and offers.
We increase investment where the economics work and build the next wave of tests before growth hits a ceiling.
Tell us what you want to change in your marketing. We’ll come back with questions and tell you honestly whether we can help.
hello@zarads.xyz